San Francisco’s downtown is readying for the future. Here’s how we’re helping lead it into the next phase.


San Francisco’s downtown is readying for the future. Advance SF has been leading the conversation about its next phase and sharing why the health of downtown is important to the City’s well-being. Working with the City and other business organizations, we are advocating for the area to become more economically diverse and rich with experiences.

The Roadmap to Downtown San Francisco’s Future

The City has created a series of strategies to move San Francisco into its next chapter, which Advance SF has helped shape and will continue to add to moving forward. Here are nine key strategies:

Ensure Downtown is clean, safe, and inviting

This is essential to attracting new businesses as well as workforce, visitors, and residents

Attract and retain a diverse range of industries

Supporting long-standing sectors, while attracting new businesses

Facilitate new uses and flexibility in buildings

Maximizing the flexibility in our buildings creates the spaces that a diverse industry base need

Make it easier to start and grow a business

Lowering costs, simplifying City processes, and supporting entrepreneurs

Grow and prepare our workforce

Growing and diversifying the workforce and linking workers to quality jobs

Transform Downtown into an arts, culture, and nightlife destination

Encouraging more arts, recreation, and nightlife experinces

Enhance public spaces to showcase Downtown

Improving our plazas, streets, sidewalks, and parks Downtown

Invest in transportation connections

Increasing reliable transit service, protected bike lanes, and safer streets

Tell our story

Reclaiming our brand to attract the next generation of residents, workers, and employers

Make Your Future San Francisco

Working with the City and Mayor London Breed, Advance SF, and its partners, the Bay Area Council, and the San Francisco Chamber of Commerce unveiled a new campaign for business retention and recruitment efforts. Narrated by iconic Giants announcer Jon Miller, we created a promotional film that debuted at the American City Business Journal’s The Future of Cities 3.0.

Make Your Future SF is committed to showing the City’s forward-thinking DNA. For almost two centuries, people have come to San Francisco to find their fortune and themselves, and we’re excited that the City is committed to the future and nurturing the next generation of breakthrough businesses and ideas.

A United Coalition

No one thing is going to turn downtown into a thriving neighborhood, which is why we’re proud to be part of a coalition determined to reimagine the City’s Economic Core as an area that supports innovation while making room for housing, education, retail, and the arts. Together with our partners, we look forward to continuing our collaboration with the Mayor’s Office and the Board of Supervisors.

San Francisco Chamber of Commerce

BOMA San Francisco

Bay Area Council


Union Square Alliance

San Francisco Travel Association

Golden Gate Restaurant Association

Hotel Council of San Francisco

Housing Action Coalition

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